So How Did Sudz Come About?

Once upon a time, in a cozy little workshop filled with bubbles, scents, and smiles, Dr. Soaper decided she needed a helper. Making soap, shampoo bars, and skincare magic is a lot for one pair of hands!

Dr. Soaper has always had a soft spot for sock monkeys — their cheerful faces and timeless charm never fail to make her smile. When Simply Soap began, she decided her new venture needed a little personality, something (or someone!) to bring extra joy to the brand. So she reached for a real pair of socks, some thread, and her creative spark — and that’s how SUDZ came to life.

Sudz isn’t just any sock monkey—he’s a soap superstar! He helps share the Simply Soap story, appears in photos, and is even the friendly face behind our chatbot. He loves bubbles, clean sheets, and all things that smell amazing.

Most days, you’ll find him hanging around the soap racks, testing out new scents (his favorite changes every week!) or tagging along to markets to meet new friends. He’s full of joy, mischief, and monkey business — and he reminds us that making soap should always be fun.

So next time you spot Sudz on our page, in an ad, or at an event, don't forget to smile back! He may be made of socks, but his heart — and his love for all things Simply Soap — are 100% real. 💜